Brow Power Universal Eyebrow Pencil

$26.00
Offers & perks
Women Founded
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Product details

Web ID: 5528351

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

  • Product Features

    • WHAT IT DOES:
    • This beauty must-have comes in the shade Universal Taupe to take the guesswork out of finding your perfect shade for a natural makeup look
    • Budge-proof makeup formula looks like real hair and adheres to skin
    • Built-in spooley brush helps you achieve a natural-looking result
    • For every pencil sold, IT Cosmetics donates one* to Look Good Feel Better, an organization that helps women face the appearance-related side effects of cancer with confidence
    • (*When brow product needs are met, IT Cosmetics donates other needed product in support of the program)
    • HOW TO USE:
    • Apply softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black
    • Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look
    • 1. The start of your brows should line up directly with the edge of your nose
    • 2. Your brow arch should align to the outer edge of your iris.
    • 3. The end of your brow line should line up with the outer corner of your eye.
    • USE WITH:
    • IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil
    • IT Cosmetic Brow Power Micro Universal Defining Eyebrow Pencil
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
    • KEY INGREDIENTS:
    • Infused with brow-enhancing ingredients including biotin, lecithin, grape seed, green tea, saw palmetto and antioxidants
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • Peptides: Help reduce the appearance of wrinkles for smoother, firmer skin.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • The eyebrow pencil provides a natural-looking, full brow effect with its universal taupe shade that blends well across hair colors.
  • The built-in spoolie brush makes it easy to groom and shape the brows.
  • Customers appreciate the long-lasting, smudge-proof formula that offers buildable coverage for a subtle or dramatic look.
  • While some users report the pencil tip can break, most consider this a high-quality product that helps achieve their desired brow appearance with ease.
AI-generated summary from 1,991 customers reviews.
4.4/5

2,037 star ratings, 1,991 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

119 customer images

1,991 reviewssorted by Newest

HikinMom
9 days ago

Not as good as it used to be.

I have been using the brow power product for years. However, I have noticed the past two years this product has become flaky and prone to breaking off at the tip. Did the formula change?

Customer review from itcosmetics.com

Margie W
11 days ago
from Ohio

Perfect brow pencil

Brow Power is perfect! Easy application, natural appearing, and wears all day.

Customer review from itcosmetics.com

Nezzy
19 days ago

Nice Brows

I like the product but at times this item can have issues with the inside just falling out. Or at times even with a light touch it can break. I feel like the product needs some improvement. I use to use another brand that I really liked, however, they stopped making it.

Customer review from itcosmetics.com

External reviewer
22 days ago

Very good eyebrow pencil

This is my go to and preferred brow pencil. The universal taupe shade is great. It seems to stay on throughout the day without any reapplication needed. The only reason I gave it 4 stars is due to the fact that it does tend to break off when applying at times. It hasn't deterred me from rebuying, but it is wasteful, especially if buying at full price. I'm hoping that at some point this breakage can be addressed by IT cosmetics. I have read other reviews with this similar concern. Still a faithful user despite this.

Customer review from itcosmetics.com

JanKY
23 days ago
from Owensboro, KY

Long Time User

I have been using the Universal Eyebrow Pencil in taupe for years and I love it. I have eyebrows, they are just very blonde and difficult to see. I use this pencil to fill them in and the color matches well

Customer review from itcosmetics.com

Chriss65
24 days ago
from San Antonio, TX

Great Control ad Silky Smooth

Have been using Brow Power for years and love it. Have tried other brow products along the way but always come back to Brow Power! Only wish it were water proof because it is not!

Customer review from itcosmetics.com

jrb520
30 days ago
from Chicago.IL

Best Eyebrow Pencil

The Brown Power Universal Eyebrow Pencil was easy to order online. I have been using this eyebrow pencil for several years and would never buy any other brand. It does a perfect job every time.

Customer review from itcosmetics.com

TlynnJ
1 month ago
from Alaska
Incentivized review

Luv My Fab Brows

I luv luv luv brow power in dark brunette used for many years now looks real and works fantastically

Customer review from itcosmetics.com