Do It All Radiant Concealer

$30.00
Size:NO SIZE
Offers & perks
Women Founded
See offer details
6-month financing with Macy's Card.

Product details

Web ID: 21570450

IT Cosmetics Do It All Radiant Concealer is the only clinically tested four-in-one serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness and brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture and radiance for all-day wear that won't settle into lines.

  • Product Features

    • WHAT IT IS:
    • A creaseless concealer formula that's also a plumping multivitamin serum
    • WHAT IT DOES:
    • Delivers glowy medium coverage and a radiant finish; provides up to 16-hour wear and 24-hour hydration
    • INGREDIENT HIGHLIGHTS:
    • Soft-focus powders smooth away skin concerns; amino acid-coated pigments offer ease of blending to help ensure no creasing or settling into fine lines; hyaluronic acid, niacinamide and vitamins B5 and E help improve skin hydration, texture and radiance
    • HOW TO USE:
    • On first use, twist and click for 1 minute to allow the formula to disperse
    • Use 1 click of product for targeted application or to spot conceal
    • Use 3 clicks of product for all-over face application
    • RESULTS:
    • The only clinically tested serum concealer*
    • Hydrates dry skin**
    • *Plumps and brightens based on expert grading after 8 weeks of daily use
    • **Hydration based on 24-hour results

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The concealer provides medium to full coverage with a natural, radiant finish.
  • The creamy, blendable formula is hydrating and contains beneficial ingredients like niacinamide and hyaluronic acid.
  • It effectively conceals dark circles, blemishes, and redness without looking cakey or settling into fine lines.
  • The wide shade range allows for good color matching.
  • While some found the packaging and applicator challenging to use initially, most agreed it is a high-quality product that delivers on its claims.
AI-generated summary from 2,925 customers reviews.
4.4/5

2,989 star ratings, 2,925 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

3797 customer images

2,925 reviewssorted by Newest

Redchickie
15 days ago
from Arkansas
Incentivized review

Love

I love this product as it glides on smoothly, brightens my eye area ,and doesn’t accentuate my lines. I never go without it! I might go lighter makeup days but this is always part of the routine. I even use it as highlighter.

Customer review from itcosmetics.com

Judiniz
15 days ago
from Sacramento Ca

I feel it works!!

I feel it covers the things that we all don’t like to see as we get older.

Customer review from itcosmetics.com

NJC77
16 days ago

Excellent combo of concealer/ foundation

I love this! I apply it with a brush, it covers dark spots well and doesn’t feel like heavy makeup

Customer review from itcosmetics.com

Sassikat
16 days ago
from Florida

Love it!

I love all of your products. This one was no different

Customer review from itcosmetics.com

AshleyC
25 days ago
Incentivized review

Click up IT Cosmetics concealer

I have been using IT Cosmetics Do It All Radiant Concealer for a few months now. I love the applicator, how you turn the bottom to have it come up through the fuzzy applicator top. Feels nice when applying. I use a color that is almost matching my skin but probably slightly lighter. I touch up areas that don’t cover much with my foundation. This concealer works great in my under eye, chin, and T-zone areas. It can appear blotchy if my skin isn’t prepped right, but on good prep days, this stuff does the trick. Also great for on the go travel, or throwing in your purse, because you can just click out the amount to come up the applicator and it doesn’t make a huge mess like other brands. Also no overpowering chemical scent which is always a positive! Overall a great product.

Customer review from itcosmetics.com

Ber52
26 days ago
from San Jose, California

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Great product!

This product works well or under eye coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

martha79
1 month ago

Packaging is Terrible

The packaging sheds when you use it leaving flakes of silver plastic on your face.

Customer review from itcosmetics.com

Response from itcosmetics.com

Consumer Care Center1 month ago

Hi there! We appreciate you taking the time to bring this to our attention. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is unsatisfactory. We are so sorry to hear the packaging sheds and leaves flakes on your face. We can certainly understand how frustration this can be and we would love to help. Please call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. and provide the agent answering your call with this case number 47269300. IT would be helpful if you could have the product with you when you call. We apologize for any inconvenience this has caused and we look forward to speaking with you!

Not for sensitive skin
1 month ago

Not for sensitive skin

Not for sensitive skin. Had allergic reaction with acne breakout, dry and itchy and redness.

Customer review from itcosmetics.com

Response from itcosmetics.com

Consumer Care Center27 days ago

Hi Not for sensitive skin! We are sorry to hear about the experience you had with Do It All Radiant Concealer. We certainly understand how uncomfortable this would be. We would like to speak with you directly about it. Please call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 47283977. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!