Superhero Elastic Stretch Volumizing and Lengthening Mascara

$28.00
Color:Black
Size:No Size
Offers & perks
Women Founded
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6-month financing with Macy's Card.

Product details

Web ID: 5528354

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • Customers praise exceptional lengthening and volumizing effects, often comparing results to false eyelashes with just one coat.
  • Many reviewers highlight all-day wear without smudging, flaking, or fading, even through humidity and daily activity.
  • Some users report clumping issues, especially when over-pumping the brush or as the formula ages.
  • A few mention needing a lash comb to separate lashes after application for best results.
  • Most customers consider this a favorite product and enthusiastically recommend it despite minor application challenges.
AI-generated summary from 2,988 customers reviews.
4.3/5

3,028 star ratings, 2,988 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

910 customer images

2,988 reviewssorted by Newest

Bonzo965
5 days ago
from Pa

Best mascara ever

You only need to put it on once and it lasts all day long

Customer review from itcosmetics.com

Momma Angie
8 days ago
from Orchard Park, NY

No lumps

Nice coverage and not lumpy like most mascaras on the market

Customer review from itcosmetics.com

LaurenN
8 days ago
Incentivized review

Pretty good!

The mascara is nice! I think it would be even better if it didn’t smudge off while wearing. Loved the color and as long and I wasn’t touching my eyes it lasted. Would definitely purchase. No clumping and had a very natural look

Customer review from itcosmetics.com

Nailmd
8 days ago

Excellent mascara

My favorite mascara. Lengthen, adds volume and doesn't run.

Customer review from itcosmetics.com

KayK
8 days ago
Incentivized review

Does what is needed to be done

I actually enjoyed this mascara and felt like I did see quite a decent lift of my lashes too when applying. It is buiildable however, I did feel like it weighed down my eyebrows quite a bit. Also easy to remove which is a plus.

Customer review from itcosmetics.com

brenda7
8 days ago
from Boca Raton, FL
Incentivized review

The Best Mascara

The Superhero Elastic Stretch mascara has to be the best out there. Thank you for another great item.

Customer review from itcosmetics.com

KathyT
9 days ago
Incentivized review

Fuller lashes with just a few swipes

I really like how buildable this mascara is. It lengthens and add volume to my sparse eyelashes. No burning discomfort that I sometimes get with other mascara.

Customer review from itcosmetics.com

lisaW
9 days ago
Incentivized review

Length, volume and gorgeous brown color

At first I didn't see the hype of a brown mascara, but after using this I understand. The effect is so gorgeous and flattering without being too harsh. Also this formula really lengthens and adds fullness for a more natural lash look. I really enjoy this mascara and I am so glad I tried it!

Customer review from itcosmetics.com